Urban Merino…

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Puff sleeve top £46

Urban Merino is a contemporary fashion label for babies and children made from Supersoft Merino Wool. We incorporate a love of fashion and quality into our range, using subtle details and design lines with a palette of bold colours to create practical yet stylish clothes.

I first discovered this brand many years ago through Babyccino kids. I bought Bobby the raglan jumper and it was love at first purchase. He has since had it in every size. Honestly, they are so well made, so soft, cool in the summer and cosy in the winter. Bobby can be very fussy about woollen jumpers but this one he was very happy about.

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Raglan Top £46

If you haven’t yet discovered Merino wool you have to try it. Merino is a breed of sheep whose fleece possesses all the superior qualities of normal wool but merino fleece is much finer and softer than ordinary sheep wool. Urban Merino’s fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!

I am in love with all their pieces and next on my purchase list is this dress for Daisy. I also love these little hats and these booties for the babies.

Urban Merino have been super generous and are offering all Shelleyloves readers a whopping 40% discount for 1 week only. This is a fabulous offer as they really are investment buys, just add the code SHELLYLOVES at the checkout.

Shelley x

P.S; The jumpsuit I’m wearing in this picture on IG is old Mango but this one (in black) is very similar! This one is also fabulous from Marks and Spencer’s.

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