Urban Merino…

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Urban Merino Dress

Urban Merino Trackies

There are some items that I repeatedly buy every year and Urban Merino are definitely on the list. Warm in the winter, cool in the summer. They are comfortable, yet super stylish and are a hit with not just me but the kids as well.

Sigrid and Saskia’s passion for fashion and quality, led them to fall in love with a premium fabric called Supersoft Merino. Merino is a breed of sheep whose fleece possesses all the superior qualities of normal wool but merino fleece is much finer and softer than ordinary sheep wool. Urban Merino’s fabric is made using only the finest part of the merino fleece, making it even more luxurious and soft. It does not itch; and the amazing part, unlike cashmere, it is machine washable!

The use of fabric instead of yarn enables Urban Merino to make knitwear that does not look like knitwear. Your child won’t see a bulky itchy jumper they don’t want to wear but a normal item of clothing soft like cotton… little do they know they will be surrounded by glorious wool keeping them safe, warm and happy.


Patch Jumper




Daisy’s Puff Sleeve Jumper

Bobby’s Raglan Top


Frill Dress

The lovely ladies at Urban Merino have been kind enough to offer Shelley Loves readers 30% off till the end of March with the code shelleyloves.

Happy shopping…

Shelley x

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